# identity.md

## Organization Overview
- **Company Name:** Great Jones
- **Mission:** To equip and empower individuals to cook at home, making their kitchen a happy place, and believing in the power and pleasure of making food with their own hands.
- **Company Structure and Legal Entity:** A women-run, New York-based small business.
- **Founded Date and Location:** New York, NY; Details forthcoming.
- **Size and Scale:** A small business specializing in cookware and bakeware.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fosters empowerment and joy in home cooking, providing tools and inspiration for culinary creativity.

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer e-commerce, offering high-quality cast iron, ceramic, and stainless steel cookware and bakeware with customer-friendly policies like free shipping on orders over $100, a 30-day trial, and free returns.
- **Location(s) and Geographic Presence:** Based in New York, NY, with an online presence serving customers directly.
- **Key Partnerships and Affiliations:** Details forthcoming.